Cute.... cheesburgers?

This Burger Kind commercial has so many messages in such a short time.
The commercial opens by showing two men sitting and enjoying what seems to be a normal lunch. One man has his "manly" cheeseburger, and the other has his "mini" burgers. The man with the "manly" burger gives him a strange look and as soon as the other man opens his wrapper for his burgers, a woman appears, soon to be followed by several more women. They all comment on how "cute" his burgers are and how they want to squeeze them, to which the man simply comments "squeeze away." This commercial shows two major sides of gender sterotypes. It shows that men should eat "large" "masculine" burgers, and that small burgers are not "manly", but it also shows a well-known sterotype that women like smaller things, and that they find smaller things "cuter".
Women do not necessarily find smaller things cuter, and surely not smaller cheeseburgers, but this commercial is designed for men to want to eat these smaller burgers in thoughts that it might attract women. Maybe it is implying a feminine side to men? A side that women might be attracted to? Many messages are conveyed through this short, thiry-second long commercial; many of which are definately questioning maculinity and femininity. What is masculine or "manly"? What is feminine or "girly"? In this commercial, big is related with "manly" and small, petite, and cute are related with "girly". This is strongly playing on society's gender sterotypes.

Here is a youtube link for the commercial for those of you that have not seen it, or those of you that would like to see it again:
http://www.youtube.com/watch?v=yqdTHqf08jM