Energy for Women... sure.
Intended or not, the new energy drink NUMBER 9 has aired commercials that come over as rather sexist. It opens with one "beautiful" woman after another. Obviously portraying that if you want to be beautiful and energetic like these women on the commercial, that you will drink the product that they are trying to sell. To me, it seems a little ridiculous to link beauty with energy drinks. This is setting the false thought in young womens heads that they may be able to be these woman showed on the commercial by linking the beauty to the drink.
Also the last phrase "Always hot for number nine" can speak to men as well as women. It can make men think that if they buy this energy drink for their women that they will have a tendency to be "sexier" or prettier. To women, it will make them think that they they will be "hot" if they drink this enegry drink.